Brand Breakdown #8: 8 questions to ask before hiring a graphic designer

Hiring a graphic designer is a big decision. Whether you're building a brand from scratch or giving your identity a much-needed refresh, the right designer can bring clarity, confidence, and strategy to how your business shows up.

But how do you know who’s the right fit? How do you filter through portfolios, promises, and styles to find someone who will really understand your vision?

These eight questions will help you prepare, get clarity, and build trust before you hire. They’ll also help your future designer give you the best experience possible.

1. What is your design process from start to finish?

Every designer has a unique approach. Some focus heavily on strategy. Others lead with visuals. There’s no right or wrong, but it’s important to understand what the process looks like so you’re not guessing what comes next.

Ask how the project typically unfolds. When are decisions made? How many stages are there? How do feedback rounds work? Knowing the process gives you confidence and sets clear expectations from day one.

2. Can I see examples of your past work?

A portfolio gives you insight into more than just style. It shows how a designer thinks, how consistent their work is, and what kinds of businesses they’ve helped before.

Look at the diversity in their work, the level of polish, and whether any projects feel aligned with your goals. Ask if they’re open to walking you through the thinking behind a few examples.

Design is about solving problems, not just creating pretty graphics.

3. What kind of clients do you usually work with?

This question helps you understand the designer’s focus. Some work best with startups and small businesses. Others prefer working with established brands, creative teams, or specific industries.

You don’t need to be their perfect match on paper, but it’s useful to know if they understand your space, your audience, and the type of design challenges you’re likely to face.

4. How do you handle communication and feedback?

This can make or break a project. You’ll want to know how often you’ll be updated, what the preferred communication method is, and how the designer handles feedback.

Do they use email? Calls? Shared platforms? Will you be speaking directly with them or through someone else?

Good collaboration comes from open, clear, and respectful communication. A designer who sets boundaries, asks the right questions, and keeps you involved in the process is usually a strong partner.

5. What’s included in your design package?

Not all packages are the same. Some include brand guidelines, logo variations, templates, and ongoing support. Others deliver the essentials and leave the rest to you.

Ask exactly what you’ll receive, and in what formats. Will you be given editable files? Web-ready versions? Templates you can use again? Understanding deliverables helps you avoid unexpected costs or gaps later on.

6. What is your timeline and current availability?

You’ll want to make sure the designer is available during the timeframe you’re hoping for. Some are booked out weeks or months in advance, while others may be able to start right away.

Ask how long the project usually takes, what factors might affect timing, and whether they’re working on other projects at the same time. Planning ahead makes for a much smoother experience.

7. What makes you a good fit for this project?

This question gives the designer space to speak beyond services and talk about values, approach, and mindset. A thoughtful designer will connect your goals with their own strengths and explain how they’ll support you throughout the project.

You’ll get a sense of whether they’re invested in your results, not just delivering files. That mindset is a huge part of what makes a creative relationship work.

8. What happens after the project is complete?

This is often overlooked but incredibly useful. Will you receive guidelines or instructions? Can you reach out with small follow-up questions? Do they offer ongoing support or retainers?

Understanding what happens after handover helps you feel supported long-term and gives clarity around how to manage your brand once the work is done.

Final thoughts

Hiring a graphic designer isn’t about outsourcing your ideas, it’s about finding someone who can help shape, sharpen, and express them in ways that connect and convert.

Asking the right questions helps you find a designer who is not only talented but also aligned with your goals, your audience, and your way of working. It’s the first step in building a brand that feels good and performs even better.

If you’re thinking about working with a designer and want to talk through these questions, I’d be happy to hear about your project.