Brand Breakdown #7: How to improve your website to get more enquiries and clients
Your website is one of the most powerful tools in your business. It's your shopfront, your pitch, your first impression, and sometimes your last if it’s not quite right.
If you’re getting website traffic but few enquiries, or if your site just doesn’t feel aligned with your brand, it could be time for a refresh. In this post, we’ll explore how design, structure, and messaging all play a role in turning visitors into clients, and what you can do to improve your website so it works harder for your business.
Start with the basics: what is your website for?
Before changing anything, it’s worth revisiting your website’s purpose. For most small businesses, that purpose is simple, to attract the right people and guide them towards working with you.
That means your website needs to do three things well:
Clearly communicate what you offer and who it’s for
Build trust and credibility quickly
Make it easy to take action
If any one of these is missing, your website might be creating confusion or hesitation instead of momentum.
Clear messaging beats clever wording
A professional-looking site doesn’t matter if people don’t understand what you do. When someone lands on your homepage, they should immediately know who you are, what problem you solve, and how they can work with you.
If your headline is vague or your offer is buried in paragraphs of text, people will leave. They won’t search for meaning, they’ll search for someone else.
Stick to plain, confident language. Make your messaging benefit-focused. And speak directly to the people you want to work with, using the kind of words they’d actually use.
Visual hierarchy makes everything easier
Good design helps guide attention. That’s where visual hierarchy comes in. It’s about organising your content so the most important information stands out and the rest follows a clear path.
If everything on your site looks the same, same font size, same colours, no spacing, then nothing stands out. It makes it harder for visitors to know what to do next.
Use contrast, whitespace, and layout to make sure your headlines, calls to action, and service details are easy to scan. Make buttons feel like buttons. Give sections room to breathe. The goal isn’t just style, it’s clarity.
Strong visuals build trust
You don’t need a flashy website. But you do need one that looks credible and feels aligned with your brand.
If your fonts, colours, and photography style don’t feel intentional, it can raise questions in your visitor’s mind, even subconsciously. It can create doubt or signal that you’re still figuring things out.
On the other hand, when your visual identity is consistent, it makes people feel more confident in you. That trust can be the difference between someone clicking away or getting in touch.
Mobile experience matters more than ever
More people browse on their phones than on desktops. If your website is difficult to navigate on a smaller screen, loads slowly, or cuts off key content, you could be losing enquiries before someone even reads your first sentence.
Check your site on your own phone. How fast does it load? Can you read everything without pinching and zooming? Are your contact forms or booking links easy to access?
These are simple fixes, but they make a huge difference in how people experience your brand.
A clear call to action
This is where a lot of websites fall short. You might be showing your work, listing your services, and even telling your story - but what’s the next step for the visitor?
Every page on your website should lead somewhere. That could be a contact form, a discovery call booking, or even an email signup. But it should be clear, easy to find, and not hidden at the bottom of a long page.
Use clear, confident language like “Let’s work together” or “Book a free call” - and repeat it throughout your site. Make it obvious what you want people to do.
Real-world example
I recently worked with a creative consultant whose website had beautiful visuals but very little structure. The message was buried, the contact button was hidden in a dropdown, and services were described with vague language.
After a full redesign, we reorganised the layout, clarified the messaging, and improved the mobile experience. We added strong calls to action and visuals that supported her expertise.
Within a few weeks of launch, she noticed an increase in enquiries from the right kind of clients - the kind who already understood her value. The only thing that changed was the way her brand was presented.
How to know if your website needs work
If any of these sound familiar, it might be time to revisit your site:
You feel unsure about sharing your link
People visit your site but rarely get in touch
You’re not proud of the way it looks or reads
It doesn’t reflect the quality of your work
Your services or audience have changed, but the site hasn’t
Your website should feel like a tool - not a task. Something you’re excited to share, not something you hope people won’t click.
Final thought
Your website doesn’t need to be complex. But it does need to be clear, aligned, and focused on the people you want to serve.
If it’s been a while since you looked at your site with fresh eyes, now might be the time. A few small changes can make a big difference in how people experience your brand and whether they take that next step.
If you’re not sure where to start, I’d love to help you make your site feel more like you - and work better for your business.
